We noticed that one of our customers was ordering one of our 720-0117 actuators along with some additional spare parts on a regular basis.  Our sales team proactively made a call to understand how they were applying the products they purchased.  We found out that once they received an actuator, they modified the actuator in production to enable it to fit their application.  We gathered those specifications and ended up creating a new actuator specific to their needs.  In the end we saved them time and money during their manufacturing, lowed their bottom line cost of the actuator, and we were able to deliver a product that exactly met their needs.